The corporate co-opt of 'local': What’s in a word? Plenty.

By Stacy Mitchell

Published: 8/19/2009

Types: Cover Story

HSBC, one of the biggest banks on the planet, has taken to calling itself "the world's local bank." Winn-Dixie, a 500-outlet supermarket chain, recently launched a new ad campaign under the tagline, "Local flavor since 1956." The International Council of Shopping Centers, a globa...[MORE]